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StudentsPreneur II
Ages 11-14

StudentsPreneur II 

Curriculum Overview

Unit 1: Foundations
of Entrepreneurship

 

Student Learning Goals:

  • Understand the basics of entrepreneurship and intrapreneurship.

  • Recognize and validate viable business opportunities and business models.

  • Develop initial business models and value propositions.

  • Grasp the legal and ethical considerations in starting a business.

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Lesson 1:
Introduction to Entrepreneurship, Intrapreneurship
and Business Communication

Lesson 2:
Business Models
Lesson 3:
Identifying and Validating Business Opportunities
Lesson 4:
Legal and Ethical Foundations
Unit End Assessment

Unit 2: Product Development
and Market Fit

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Student Learning Goals:

  • Deepen understanding of problem-solving and innovation within a business context.

  • Develop skills in creating a Minimum Viable Product (MVP) and knowing when to pivot.

  • Master customer discovery processes and market segmentation strategies.

  • Validate product-market fit through testing and feedback.

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Lesson 5:
Falling in Love with the Problem
Lesson 6:
Developing an MVP, Starting with a Niche and Pivoting
Lesson 7:
Customer Discovery and Segmentation
Lesson 8:
Market Validation
Unit End Assessment

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Unit 3: Marketing, Sales, and Growth Strategies

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Student Learning Goals:

  • Understand fundamental and advanced marketing strategies, focusing on digital marketing.

  • Develop effective sales techniques and customer relationship management skills.

  • Learn strategies for scaling a business and managing finances for growth.

  • Prepare for fundraising and pitching to investors.

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Lesson 9:
Marketing Fundamentals and Digital Strategies
Lesson 10:
Advanced Sales Techniques and Customer Relationships
Lesson 11:
Scaling Your Business and Financial Management
Lesson 12:
Advanced Marketing Techniques and Fundraising
Unit End Assessment

Unit 4: Launching and Sustaining Your Business

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Student Learning Goals:

  • Prepare for the practical and strategic elements involved in launching a business.

  • Understand leadership and management essentials for running a successful startup.

  • Learn strategies for ongoing business innovation and improvement.

  • Develop and evaluate long-term strategic plans and consider potential exit strategies.

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Lesson 13:
Preparing for Business Launch
Lesson 14:
Leadership and Management Transitions
Lesson 15:
Innovation and Continuous Improvement
Lesson 16:
Long-term Strategic Planning and Exit Strategies
Lesson 17:
Financial Planning and Scaling 
Lesson 18:
Networking and Building Business Relationships
Unit End Assessment

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