StudentsPreneur II
Ages 11-14
StudentsPreneur II
Curriculum Overview
Unit 1: Foundations
of Entrepreneurship
Student Learning Goals:
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Understand the basics of entrepreneurship and intrapreneurship.
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Recognize and validate viable business opportunities and business models.
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Develop initial business models and value propositions.
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Grasp the legal and ethical considerations in starting a business.
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Lesson 1:
Introduction to Entrepreneurship, Intrapreneurship
and Business Communication
Lesson 2:
Business Models
Lesson 3:
Identifying and Validating Business Opportunities
Lesson 4:
Legal and Ethical Foundations
Unit End Assessment
Unit 2: Product Development
and Market Fit
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Student Learning Goals:
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Deepen understanding of problem-solving and innovation within a business context.
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Develop skills in creating a Minimum Viable Product (MVP) and knowing when to pivot.
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Master customer discovery processes and market segmentation strategies.
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Validate product-market fit through testing and feedback.
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Lesson 5:
Falling in Love with the Problem
Lesson 6:
Developing an MVP, Starting with a Niche and Pivoting
Lesson 7:
Customer Discovery and Segmentation
Lesson 8:
Market Validation
Unit End Assessment
Unit 3: Marketing, Sales, and Growth Strategies
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Student Learning Goals:
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Understand fundamental and advanced marketing strategies, focusing on digital marketing.
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Develop effective sales techniques and customer relationship management skills.
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Learn strategies for scaling a business and managing finances for growth.
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Prepare for fundraising and pitching to investors.
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Lesson 9:
Marketing Fundamentals and Digital Strategies
Lesson 10:
Advanced Sales Techniques and Customer Relationships
Lesson 11:
Scaling Your Business and Financial Management
Lesson 12:
Advanced Marketing Techniques and Fundraising
Unit End Assessment
Unit 4: Launching and Sustaining Your Business
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Student Learning Goals:
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Prepare for the practical and strategic elements involved in launching a business.
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Understand leadership and management essentials for running a successful startup.
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Learn strategies for ongoing business innovation and improvement.
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Develop and evaluate long-term strategic plans and consider potential exit strategies.
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